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The campaign to “Buy Black” is hardly a new one. For decades, Black activists and leaders have encouraged Black people to spend their money in their own communities to help create wealth. It’s how the historic Greenwood District in Tulsa, Oklahoma thrived as Black Wall Street before it was burned to the ground by white supremacists. It’s also how Madame CJ Walker became a millionaire in the middle of a crisis. 

While some have heeded the calls to circulate the Black dollar among Black businesses, others took a little longer to join the movement. However, in the wake of the tragic murder of George Floyd, the Buy Black movement is gaining more traction than ever. Hey better late than never, right?

This is why we at Hy-LoNews think it’s important to do our part by highlighting Black-owned businesses in our community you can patronize. Since Rona (which is Blackese for coronavirus in case you’ve been living under a rock) is turning up once again in Florida, people may not be as willing to risk being in these COVID-19 streets at the moment. And we all know how crazy we can look when we’re stuck in quarantine.

But we got you. Here are 15 Black-owned beauty brands that will help you be ‘COVID-cute’ until you can get back to your stylists, barbers and aestheticians.

Beauty By RO’SHEA

According to its website, Beauty By RO’SHEA is “Skincare you can trust.” Founded by Ro’Shea Cherry, this brand offers products like moisturizers, face scrubs, brow serums, cc serums and charcoal masks. Customers can also purchase a 4-step face routing bundle. To learn more, visit them online at beautybyroshea.com or follow them Instagram @beautybyroshea.

House Of Uni

A Caribbean-inspired make-up brand, House of Uni boasts a bold collection of lipsticks and lacquers. They encourage their customers to “Live Out Loud” and be unapologetic about it. With names like rum punch, empress, calypso and wicked, there’s a mood for every type of woman. Prices range from $9 and up. Right now they have assorted bundles on sale. To get some of this Caribbean flava, visit houseofuni.com. You can also follow them on Instagram @houseofuni.

Embelli Skincare

This beauty brand wants to be your favorite new skincare. On a mission to help you find “Your Beauty Revealed,” Embelli boasts products that help “balance, heal and protect.” They include: Balance & Prime, 2-in-1 cleanser and its signature Jolie – The Belle Bar. To order, visit them online at embelliskin.com. If you purchase now you can save 10 percent on orders of $60 or more.

Camryn Rene’

Camryn Rene sells shampoo, conditioner, lip gloss and other cosmetics, but its founder hasn’t even cracked the double digit age bracket yet. Named for its pint-sized founder, the brand is selling strictly online due to COVID-19. To order, Visit camrynrene.com.

Donata Skinfood

Named for its founder Donata Joseph, Donata Skinfood offers a variety of vegan products ranging from soap and lotions to hair mists and serums. Joseph is also a self-described “skin therapist” who offers holistic counseling and other services. To learn more about the company or purchase products, visit them online at linktr.ee/donatajoseph or follow them on Instagram @donatasco.

Kreyol Essence

This company is making Haiti proud with its “natural and ethical” beauty products sourced from the island nation. Offering hair, skin and body products like its popular Haitian Castor Oil, Kreyol Essence has been featured in Forbes and scored a $400,000 investment from ABC’s “Shark Tank.” To learn more about the company and its products, you can visit them online at kreyolessence.com or follow them on Instagram @kreyolessence.

Bundles Of Slay

If you literally need to ‘get your wig did’ we’ve got a solution for you. Meet 22-year-old wig maker Slaterria Hunter who fell in love with hair extensions when she was 15-years-old. She calls her clients “Slay Dolls” and promises to deliver top notch quality hair. In addition to hair, customers can purchase mink lashes, bonnets and headwraps. You can place your order by texting 561-572-1820 or visiting them online at bundlesofslay.shop. You can also follow her on Instagram @bundles0fslay.

Honey Milk Co.

Safe. Wild. Clean. These are the attributes the company uses to describe its “toxin-free alternative to skincare.” Handmade products include soaps, body washes, body butters, hair products and more. The company also offers workshops in “Beginning Soapmaking” and “How to Launch A Handcrafted Store.“ To learn more or place an order, you can visit them online at honeymilkco.com or follow them on Instagram @honeymilkcompany.

The Serenity Hair & Spa

This family-owned business specializes in natural, relaxed and transitioning hair. Mother and daughter duo Debbie Smith and Nakia Martin believe hair should be healthy no matter what state it’s in. Serving South Florida since 1993, the salon is open Monday through Friday. They also sell a collection of hair care products. You can book your appointment by calling 786-496-0995 or visiting them online at the serenityhairandspa.com.

Lashbox By D’ar

If you’re a lash lover then this beauty company was created with you in mind. Located in Miami, Lashbox By D’ar offers cruelty-free, natural-looking mink lashes. Lashes come in custom packaging that holds five different lash styles. To learn more or place an order, visit lashboxbydar.com. You can also follow them on Instagram @lashboxbydar.

Natural Trendsetters

True to their name, this family-owned salon was one of the first full-service natural hair care salons in South Florida. Owned by sisters Simone and Yanique “Trudy” Hylton, Natural Trendsetters has become the go-to salon for many of South Florida’s natural beauties. For over 20 years, they’ve remained committed to empowering women to embrace the Queen in them. In addition to its signature “Royal Coils” hair and beauty show every year, Natural Trendsetters also carries a full line of products by the same name. They have implemented a series of protocols in line compliance with COVID-19 guidelines. To learn more about them or book an appointment, call 954-486-1414 or visit naturaltrendsetters.com. You can also follow them on Instagram @naturaltrendsetters.

Salt XO

With its collection of handcrafted soaps, body butters, oils, shower gels and scrubs, this company was started by its founder with just $67 to her name. Today it has a huge following and thanks its supporters affectionately known as #SaltBaes. To learn more or place an order, visit saltxo.com or follow @salt.xo on Instagram.

Manicure Bar

Committed to providing quality service in a relaxing atmosphere, Manicure Bar offers full nail services. Its owner Shalawn is known for her attention to detail and unwillingness to compromise customer service. Appointments are booked one a one-on-one basis in Shalawn’s beautiful Palmetto Bay shop. To book, text 786-903-8703 or visit www.styleseat.com/shalawnbrownlee. You can also follow Manicure Bar on Instagram @manicurebar_salonsuite.

Zuri Eyebrows

If you’re like most of us, you’ve had a bad experience when you went and got your brows done. But if you start going to Zuri, you’ll see why she can confidently boast, “I don’t do $10 brows, I fix $10 brows.” Committed to health and beauty, Zuri is one of the best licensed aestheticians in Miami, who also offers spa facials and a variety of other wax services. She also uses plant-based products and has her own line of all-natural, chemical, paraben and sulfate-free products called Zuri iNature. It includes cleansers, scrubs, moisturizers, toners and a popular acne-scrub that can be shipped during COVID-19. To book an appointment or place an order, visit linktr.ee/zuriservices. You can also follow her on Instagram @zurieyebrows.

Lipgloss by London

My Lip Gloss by London” is the brainchild of 9-year old phenomenon London Parks. Applying makeup is a normal routine for Little Miss London.  Her mother noticed that no matter the look, London always included gloss. London says, “Lip Gloss takes it to a whole new level. It’s my best friend.”  With that, the duo decided every little girl should have a best friend.  London has created 5 glosses to be every little girl’s best friend.  Infused with a hint of mint, these glosses are great for any little girl who likes to play dress up or shine like Mommy.  And for the adult woman who wants to add some shimmer to their lipstick, this gloss can go from girlie to grown in no time.  To purchase items visit MyLipGlossByLondon.org or follow on Instagram.

Hy-Lo News contributor, Isheka Harrison.

This article was written by veteran journalist, Isheka Harrison. Isheka N. Harrison is an experienced writer, editor and media professional who believes it is one of the greatest privileges to tell people’s stories. A former editor of the South Florida Times, she has been featured as a speaker, presenter and judge for various organizations and was named one of “South Florida’s 40 Under 40 Leaders of Today and Tomorrow” by Legacy Magazine/Miami Herald. A native Miamian, Isheka’s work has appeared in several notable outlets including: ESSENCE, Upscale, Moguldom, The Miami Herald, The Miami Times and more. She holds a Master’s Degree in Public Relations from Kent State University and a Bachelor of Arts in English from Clark Atlanta University. You can connect with Isheka on LinkedIn, Instagram and Facebook.

Follow Hy-Lo News Editor-in-Chief on Twitter @Janey_TateFacebook and Instagram.

Do you have a story idea? If so, send Hy-Lo News your story ideas by clicking here.

Isheka N. Harrison is an experienced writer, editor and media professional who believes it is one of the greatest privileges to tell people’s stories. A former editor of the South Florida Times, she has been featured as a speaker, presenter and judge for various organizations and was named one of “South Florida’s 40 Under 40 Leaders of Today and Tomorrow” by Legacy Magazine/Miami Herald. A native Miamian, Isheka's work has appeared in several notable outlets including: ESSENCE, Upscale, Moguldom, The Miami Herald, The Miami Times and more. She holds a Master’s Degree in Public Relations from Kent State University and a Bachelor of Arts in English from Clark Atlanta University. You can connect with Isheka on LinkedIn or Facebook, Twitter and Instagram @ishekah.

2 comments on “15 Black-Owned Beauty Brands In South Florida

  1. Hello,
    I love the idea of figuring and highlighting black businesses.

    Liked by 1 person

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