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Black-Owned Water Brand Partners With AutoNation To Celebrate Breast Cancer Awareness Month

Keen Water, a Black-owned South Florida based brand, partnered with one of the largest automotive companies in the Southeast, AutoNation, to celebrate Breast Cancer Awareness month.

The murder of George Floyd put a spotlight on disparities of Black Americans for the auto dealer and as a result the company decided support Black organizations and businesses. The company teamed up with Keen Water to distribute their special edition Breast Cancer Awareness water bottle across 36 of their locations.

Keen Water was founded two years ago by two former athletes, one being Faheem Ali , a past Eastern Michigan University and Louisiana Tech University football player. His business partner, Melvin Bratton, is a University of Miami Hall of Famer, and a retired Denver Broncos back.

“As a small, black-owned business, we were beyond excited with the idea of teaming up with a major corporation like AutoNation,” said Ali, Keen Water’s President. “Everything AutoNation does annually during the month of October for breast cancer awareness and through their Drive Pink campaign is amazing, and our alkaline water is the perfect addition to this already thriving campaign.”

Founders on Keen Water, Faheem Ali, a past Eastern Michigan University and Louisiana Tech University football player and Melvin Bratton, a University of Miami Hall of Famer, and a retired Denver Broncos back at South Florida AutoNation.

Keen Water is not like other water brands on the market. They tote that their water has benefits for cancer patients. The water has no chemicals and a sustainable 9+ph level.

Ali said Keen is the only water brand on the market that doesn’t use an electrical process for creation. Since, cancer cannot survive in alkaline water, the alkaline in Keen Water makes it a benefit for the everyone who adds the drink to their healthy diet. According to the American Cancer Society, having a healthy diet while receiving cancer treatment has many benefits which will increase your strength and energy, lower risk of infection, and increase healing an recovery time.

“AutoNation is pleased to support Keen Water. Partnering with Keen Water during October to bring premium water in Drive Pink branded bottles is a great way to remind our Associates and Customers that it is Breast Cancer Awareness month. AutoNation is committed to driving out cancer as we race to over $25 Million donated to cancer treatment and research,” said Marc Cannon, AutoNation Executive Vice President, and Chief Customer Experience Officer.

Keen Water is available in 36 of AutoNation’s South Florida locations during October and costs $3.00. For more information, visit www.keen-water.com or the Keen Water Instagram.

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In honor of Breast Cancer Awareness Month, I would like to dedicate this article to my late Aunt Marge Frater, who lost her fight to breast cancer, and my late Aunt Shirley, who lost her battle to brain cancer. I will forever cherish and remember the love and smile of them both. — Tyler

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This article was written and/or edited by Tyler Frater. Frater is a current MBA Candidate at Saint Leo University concentrating in Sports Business. Ms. Frater has been settled in the sports and education industry for the past five years, with most recently completing her first bowl season as Team Operations Assistant and currently a Program Assistant at an elementary school. In her leisure time, she focuses on family, church activities, and her mom’s college blog called Blossom with Tyler. To connect, you can follow Tyler Frater on Instagram (@MsTFrater) and LinkedIn.

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