Fifty aspiring teen music creators in Miami-Dade got a behind-the-scenes look at the music industry this weekend thanks to the Latin GRAMMY Cultural Foundation®.
The Foundation hosted its Emerging Talent Intensive Program at Boys & Girls Clubs of Miami-Dade, presenting a full day of hands-on workshops focused on the business of music, songwriting, performance and Latin percussion. The immersive learning experience, presented by Coca-Cola, was designed to expose young creatives to real-world career pathways in music.
Latin GRAMMY®-winning artist Natalia Ramírez joined the program as a guest panelist, sharing insight into the wide range of opportunities within the industry, from performance and production to marketing and technology, while offering practical advice from her own career journey.
The sessions continued with Latin GRAMMY® nominee and Foundation alum Nicolás González, who guided participants through the foundations of songwriting and live performance. His workshop covered lyric development, song structure and storytelling through music. Foundation alum Alexis Soto rounded out the day with a Latin percussion workshop that included a hands-on rhythm session.
Each presentation included Q&A segments moderated by journalist Jessica Rodriguez, giving participants the chance to engage directly with the speakers and dive deeper into the topics covered.
“We are incredibly grateful to the Latin GRAMMY Cultural Foundation for bringing this transformative Emerging Talent Intensive Program to our Clubs,” said Alex Rodríguez-Roig, president of Boys & Girls Clubs of Miami-Dade, in a press statement. “By exposing our aspiring young music creators to world-class instruction in songwriting, performance and the business side of music, we’re opening doors to career possibilities they may have never imagined.”
Coca-Cola leaders emphasized the company’s long-standing partnership with Boys & Girls Clubs and its focus on community impact.
“Creating innovative, engaging programs that make a meaningful impact in the communities we serve is central to our purpose,” Alba Baylin, vice president of stakeholder and social impact at The Coca-Cola Company, told the press. “Together with the Latin GRAMMY Cultural Foundation we’ve created a culturally relevant and inspiring program that gives young people in Miami direct exposure to and mentorship from music industry experts.”
Raquel “Rocky” Egusquiza, executive director of the Latin GRAMMY Cultural Foundation, said the program reflects a shared commitment to nurturing the next generation of artists.
“Together with Boys & Girls Clubs of Miami-Dade and our guest panelists we are fulfilling our shared mission to serve the community and nurture aspiring music creators,” Egusquiza said in a press release.
Launched in 2025, the Emerging Talent Intensive Program creates accessible, hands-on learning opportunities for young performers. Participants receive training through workshops and jam sessions built around the Foundation’s curriculum and guided by industry professionals.
This is a Hy-Lo News Staff Report.
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