From Bel-air bottles to boozy beer, Miami’s Biggest Boss is expanding his beverage empire.
Rapper and entrepreneur Rick Ross has teamed up with South Beach Brewing Company to launch a new line of THC and CBD-infused drinks that blend Miami’s bold flavors with the luxury Ross is known for.
The collaboration debuted during a sunset launch party at the Kimpton Surfcomber Hotel on November 9, where Miami’s trendsetters and tastemakers got a first taste of what’s being called a “new era for drinks.”
South Beach Brewing founder Lorenzo Borghese said Ross’s energy and vision were a perfect match for the brand’s handcrafted, Miami-inspired drinks.
“We want to create bold, authentic drinks that capture the South Beach vibe,” Borghese told Craft Brewing Business. “This partnership will make every single sip feel like a moment of luxury and love.”
The brewery’s new non-alcoholic THC and CBD line features two flavors:
- High Tide – A bolder version with 10mg of THC and 10mg of CBD, made with blueberry and strawberry juices.
- Slack Tide – A smooth blend with 5mg of THC and 5mg of CBD, mixed with real watermelon juice and a hint of mint.
Both drinks were crafted to capture the vibrant, laid-back Miami lifestyle—perfect for unwinding beachside or poolside.
Ross, who grew up in Carol City, called the partnership a celebration of culture, luxury, and local pride.
“It was important to collab with a company like this because it was all about Miami, it was local, it was small, it was exciting,” said Ross in an interview with Baller Alert. “Not only that—it tastes the best. I just had a vision, and now it’s time for the world to get up on it.”
The partnership also expands South Beach Brewing’s portfolio with ready-to-drink spirits set to debut in December and renewed attention to their award-winning beers, including Blood Orange Sunset IPA and Strawberry Orange Mimosa.
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