In preparation for and in the midst of the 2020 election, Black Leaders Collaborative has spearheaded several successful initiatives for the 20for20 Campaign. The goal of the 20for20 Campaign is to encourage the two million registered Black voters in the state of Florida to make a plan to vote and build a voting team by joining their 20for20 validator initiative. Community validators are asked to vote, build their own team of 20 voters, and get trained on how to use their social media platforms to fight disinformation.
The Black Leaders Collaborative, a collective of organizations including New Florida Majority, 1199SEIU and several grassroots Black led organizations in Florida, in conjunction with Black Future’s Lab and HIT Strategies conducted a poll of 800 Black voters throughout the state of Florida, between August 25 – 31, to gain insight into what issues matter most to Florida’s Black voters; their attitudes towards the 2020 presidential election and candidates; and how confident they are about different voting methods.
As a result of these findings, the Black Leaders Collaborative launched its 20for20 campaign to fight voter suppression efforts, purge efforts, and other tactics used to disenfranchise Black voters, and ensure that they have the tools and information needed to vote safely and fairly in the upcoming election.
“We are working tirelessly through our marketing, communications, and advertising initiatives to ensure the 20for20 Campaign is successful in encouraging Black people throughout Florida to get out to vote so their voices are heard. Our goal is to help them understand that they have the ability to shape the future of Florida and our nation,” said Roxey Nelson, Vice President Politics and Strategic Campaigns for 1199SEIU Florida.
The Black Leaders Collaborative enlisted Hip Rock Star Advertising to build an integrated marketing strategy for the 20for20 Campaign. It is a robust campaign that has come to life through strategic initiatives using direct voter contact and civic engagement tactics.
The Program Strategy Phase for the 20for20 Campaign includes:
- Phase 1: Register to Vote
- Phase 1: Influence/Validator Sign Up
- Phase 3: Vote By Mail Education & Mobilization
- Phase 4: Vote Early Education & Mobilization
- Phase 5: Vote on Election Day
If you want to learn more about the Black Leaders Collaborative’s mission to promote voter mobilization efforts that aim to increase voter turnout and political engagement among Black communities in Florida, please visit fl4aef.com/20for20vote to learn more information or to become a Black validator.
This is a Hy-Lo News Staff Report
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