Jack Daniel’s Tennessee Honey, in collaboration with the SocialXchange Social Agency, hosted an advanced screening of the box office hit Wakanda Forever on November 11th at the Regal Cinemas in South Beach.
The event sold out three theaters and brought out over 500 moviegoers, in addition to 45 minority media personnel, anchors, agents, writers, and bloggers from local outlets. Media professionals were also able to meet and greet with Jack Daniel’s Regional Multicultural Manager, LaJuane Mack, and discuss collaborations, partnerships, and sponsorship opportunities between Jack Daniel’s and local Black media outlets and influencers.
Event co-sponsor SocialXchange Miami is a social event agency made up of predominately Black professionals curating weekly events and meetups in both Miami and Fort Lauderdale. For Social Xchange CEO Alexis Brown, it was important to work with and support brands that she feels support her, as well as her community. And as for Jack Daniel’s Tennessee Honey, it’s committed to its efforts to engage minority communities and expand the brand’s reach and impact.
Prior to the movie screeening, guests enjoyed sponsored snacks and featured cocktails made with Jack Daniel’s Tennessee Honey, as well as catered
cuisine by local minority-owned restaurant R. Smackerz of Miami Gardens, Fl.
“I felt thrilled attending this event, and I enjoyed the experience of connecting with people and learning more about the Jack Daniel’s initiatives,” said Conchita Pleasant, CEO of Pleasant Images and event attendee. “I also enjoyed the movie and I look forward to future events.”
This is a Hy-Lo News Staff Report.